For many business people, the thought of multi-level marketing can seem kind of scary.  It is often misrepresented as a ‘pyramid scheme’, which can make some business owners weary.  Others may simply not have any information about it.  With a little education and training, many people find multi-level marketing a great tool for their company.

 

INTRODUCTION
Course Objectives


MODULE 1
How Does Multi-Level Marketing Work
Networking Marketing
Independent Agents
Commission-Based
Agents Recruit New Agents
Knowledge Check


MODULE 2
Building a Contact List
Leverage Personal Networks
Warm Lists
Internet-Lead Generation
Purchasing Lead Lists
Knowledge Check


MODULE 3
Recruiting New Agents (I)
Draw on Personal and Professional Network
Recruit Satisfied Customers
Recruit Those Who Seek Work Flexibility
Stress Benefits of Being Agent
Knowledge Check


MODULE 4
Recruiting New Agents (II)
Invitation to Marketing Presentation
Focus Presentation on Benefits
Showcase Success Stories
Provide Multi-Media Presentation
Knowledge Check


MODULE 5
Training MLM Agents
Sponsorship/Mentorship
Provide Training in Marketing
Provide Training in Recruitment
Provide Ethics Training
Knowledge Check


MODULE 6
Sponsorship/Mentorship
Pair New Agents with Mentors
Benefits of Sponsorship/Mentorship to Mentee
Benefits of Sponsorship/Mentorship to Mentor
Best Mentorship Practices
Knowledge Check


MODULE 7
Provide Marketing Presentation Training
Provide Training in Presentations
Provide Copies of Marketing Presentation
New Recruits Practice Presentation
Offer Marketing Resources
Knowledge Check


MODULE 8
Provide Social Media Training
Social Media is Key to Networking!
Websites and Blogs
Facebook and Twitter
LinkedIn
Knowledge Check


MODULE 9
Provide Training in Recruitment
Building a Contact List
Leveraging Personal and Professional Networks
Provide Presentation/ “Elevator Speech” Training
Discuss Follow-up
Knowledge Check


MODULE 10
Provide Ethics Training
MLM and Bad Raps
Only Follow-up if Opted-In
Keeping the Sales Pitch Honest
Keep Expectations Realistic
Knowledge Check


ASSESSMENT
Post Test


WRAPPING UP
Course Summary

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