Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.

 

INTRODUCTION
Course Objectives


MODULE 1
What is Marketing?
What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product or Service
Knowledge Check


MODULE 2
Common Marketing Types (I)
Direct Marketing
Active Marketing
Incoming Marketing
Outgoing Marketing
Knowledge Check


MODULE 3
Common Marketing Types (II)
Guerrilla Marketing
B2B Marketing
B2C Marketing
Promotional Marketing
Knowledge Check


MODULE 4
The Marketing Mix
Product
Price
Promotion
Place
Knowledge Check


MODULE 5
Communicating the Right Way
The Marketing Pitch
Sell Value, Not the Price
Fun and Entertaining is Powerful
Choosing the Right Media
Knowledge Check


MODULE 6
Customer Communications
Give Your Customers a Voice
It’s Not About You, It’s About Them
Every Interaction Counts
Answer Questions Honestly
Knowledge Check


MODULE 7
Marketing Goals
Brand Switching
Repeat Purchases
Brand Loyalty
Inform and Educate
Knowledge Check


MODULE 8
The Marketing Funnel
Awareness
Interest
Desire
Action
Knowledge Check


MODULE 9
Marketing Mistakes (I)
Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and International Translations
Not Building a Relationship
Knowledge Check


MODULE 10
Marketing Mistakes (II)
Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers
Knowledge Check


ASSESSMENT
Post-Test

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