The internet has forever changed the way that people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.

 

Course Outline


INTRODUCTION
Course Objectives


MODULE 1
SWOT Analysis in Marketing
Strength
Weaknesses
Opportunities
Threats
Knowledge Check


MODULE 2
Marketing Research
Consume All Media
Find the Right Price
Product Development and Improvement
Identify Your Target Audience
Knowledge Check


MODULE 3
Real Time Marketing
Dynamic Content
Engagement Builds Followers
Constant Readiness
The Time, the Place, the Media
Knowledge Check


MODULE 4
Brand Management
Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Knowledge Check


MODULE 5
Social Media (I)
You Are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Knowledge Check


MODULE 6
Social Media (II)
Content is King
Blog and Interact
Webinars
Constant Monitoring
Knowledge Check


MODULE 7
SEO Basics
Relevant and Original Content
Keywords
Value Proposition
Linking
Knowledge Check


MODULE 8
Website Characteristics
SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Knowledge Check


MODULE 9
Capturing Leads
Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Knowledge Check


MODULE 10
Campaign Characteristics
Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Knowledge Check


ASSESSMENT
Post-Test

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