Webinars are staples of modern business. Anyone can easily create a webinar, and when they are done well, they can promote your brand and increase your customer base. Webinars that are not done well can actually have an adverse effect on your company and potentially decrease your customer base and taint your reputation. By following the advice in the course, you will have a clearer understanding of the steps necessary to create a successful webinar.

 

INTRODUCTION
Course Objectives


MODULE 1
What Can a Webinar Do?
Marketing to Prospective Customers
Training or Teaching
Demonstrations and Presentations
Information Sharing
Knowledge Check


MODULE 2
Successful Webinar Criteria
Passion and Enthusiasm
Value
Knowing Your Target Audience
Grab and Keep Attention
Knowledge Check


MODULE 3
Find the Right Format
Tailor It to Your Audience
Pre-Recorded
The Live Webinar
Two Person Team
Knowledge Check


MODULE 4
Marketing and Social Media
Blog Posts and White Papers
Email Marketing
Offer An Exclusive Deal
Hashtags
Knowledge Check


MODULE 5
Leading up to Your Webinar
Reminder Emails
Practice and Rehearse
Test Your Technology
Insert Solicited Questions
Knowledge Check


MODULE 6
Drive Up Registration
Avoid Spam Filter
A Great Title
Solicit Questions
The Registration Page
Knowledge Check


MODULE 7
Presentation Tips
Show, Don’t Tell
Sharing Your Desktop
Strong Visuals
Script It
Knowledge Check


MODULE 8
Interacting With Your Audience
Polling and Surveys
Answer Solicited Questions
Activities
Q&A Sessions
Knowledge Check


MODULE 9
Mistakes to Avoid
Technical Issues
Ignoring Your Audience
Audience Not Participating?
Timing
Knowledge Check


MODULE 10
Post Event
Contact No Shows
Follow Up Emails
Call to Action
Make It Easy to Share
Knowledge Check


ASSESSMENT
Post Test


WRAPPING UP
Course Summary

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